在2025年德国宝马工程机械展上,中国高空作业平台制造商“星邦智能(Sinoboom)”宣布,已完成对荷兰专业剪叉式高空作业平台制造商 Holland Lift 的收购。这一
举措被视为其“欧洲制造,服务欧洲”战略的重要里程碑。
At the 2025 bauma exhibition in Germany, Chinese MEWP manufacturer Sinoboom officially announced its acquisition of Dutch scissor lift specialist Holland
Lift.The move marks a major milestone in the company’s strategy of "Manufactured in Europe, Serving Europe".
Holland Lift破产重组后纳入Sinoboom体系
Holland Lift Restructured and Integrated into Sinoboom
Holland Lift于2023年8月进入破产清算程序,原因包括原材料成本飙升、新冠疫情后的供应链问题、俄乌战争等带来的多重压力,以及来自低价竞争对手的冲击。
Holland Lift entered bankruptcy proceedings in August 2023 due to rising steel prices, increased operating costs, post-COVID supply chain disruptions,
and intensified competition from low-cost entrants.
目前,Sinoboom通过其荷兰子公司 Sinoboom BV 正式获得Holland Lift的品牌所有权与全部知识产权。该品牌以制造重载型大平台剪叉设备而闻名,产品工作高度
覆盖16米至34米,部分型号载重超过1000公斤,拥有电动、柴油和混合动力配置,适用于多种工业与建筑环境。
Sinoboom BV, the Dutch subsidiary of Sinoboom, now holds full brand rights and intellectual property of Holland Lift. Known for high-capacity
large-platform scissor lifts, the brand’s portfolio covers working heights from 16m to 34m, with several models offering load capacities of over 1000 kg
and featuring electric, diesel, and hybrid power options.
品牌战略与技术整合
Brand Strategy and Technical Integration
根据星邦智能公布的计划:
Holland Lift品牌将被保留,并采用联合标识“Holland Lift by Sinoboom”
全系产品将整合进Sinoboom操作系统平台
首台升级原型机预计将于2026年第一季度在波兰波兹南工厂下线,随后陆续推出其余产品
后续生产将拓展至全球多个Sinoboom制造基地
As per Sinoboom’s strategy:
The Holland Lift name will be retained with co-branding as "Holland Lift by Sinoboom"
Existing models will be technically upgraded and integrated into the Sinoboom control platform
The first prototype will be completed in Q1 2026 at the company’s Poznań plant in Poland, with more models released in phases
Future production will extend to Sinoboom’s global manufacturing bases
深耕欧洲,拓展产品结构
Expanding Portfolio, Strengthening European Presence
星邦智能CEO许红霞表示:“Holland Lift的加入,是我们产品多元化与拓展重载剪叉平台领域的重要一步。这将增强我们的全球竞争力,为客户提供更丰富的产品选择。”
CEO Susan Xu stated, “The acquisition of Holland Lift enhances our product diversity and strengthens our position in the heavy-duty scissor segment. It
reinforces our competitiveness and enables us to serve a broader range of customer needs.”
欧洲区CEO Richard Butler补充道:“我们将在欧洲通过直营及经销网络,持续提供全方位销售与售后支持,进一步夯实‘欧洲制造,服务欧洲’的长期承诺。”
European CEO Richard Butler added, “We will continue to serve the European market through our direct and dealer network, ensuring strong sales and
support across the region. This move further solidifies our commitment to local manufacturing and local service.”